Wardley Mapping

By Chris Daniel

Learn How to Stimulate Future Ideas and Strategies with Wardley Maps

2.5 hours
  • 21 Lessons

About the course

Throughout history, maps have been essential in just about every strategy. They help us understand why we take action, how we can outmanoeuvre rivals and where our escape routes are if things go wrong. Business competition can also be viewed as a landscape, and thus the value chain of customers, suppliers, activities and processes can be broadly mapped. IT is radically changing the competitive landscape and those firms that see the playing field clearly, will be more likely to anticipate the future and deploy effective strategies.

By undertaking this course, you will learn about:

  • The principles of mapping and how to relate them to your business
  • Value Chains, and their role in defining Strategy
  • Evolution in a map (showing how a superior, but expensive solution is inevitably replaced by a barely-good-enough, but commoditized version.)
  • The phases of Evolution
  • How to anticipate the future by looking at economic patterns
  • Approaches to component development — one size does not fit all.

Wardley Maps can help you to better identify uncertainty and associated risks in delivering value to your customers. They allow us to anticipate what’s going to happen in the future and to avoid irreversible decisions that may hamper our operations down the road. Maps help us understand and handle inertia, and to remove unnecessary duplication of effort. They help us to outsource using commoditized components, increasing our ability to respond to changing environments. Finally, Wardley Maps enable us to discover inefficiencies — for example, where people are working on projects to which they’re not suited, and are, therefore, working much more slowly than might be expected.

Keeping your organization fit is not a one-off exercise — it requires continuous effort. Wardley Maps can be applied over and over again, and regular Map Reviews can keep your organization delivering value to your customers by manipulating both your own — and your competitors’ — value chains.

With Wardley Maps, your organization can stop self-harm and get fit!

  • Chapter 1 2 Lessons Introduction 12:29

    Value Chains - Introduction



  • Chapter 2 3 Lessons Value Chains 15:31

    Value Chains - Theory


    Value Chains - Practice 1


    Value Chains - Practice 2

  • Chapter 3 4 Lessons Users, User Needs and User Journeys 22:20



    User Needs


    User Journey


    Summary - Users, User Needs and User Journeys

  • Chapter 4 3 Lessons Wardley Maps 33:21

    Evolution - Introduction


    Recognizing Evolution Levels


    Wardley Maps

  • Chapter 5 4 Lessons Organization 32:59

    Outsourcing 1


    Outsourcing 2





  • Chapter 6 4 Lessons Patterns 28:31



    Innovation Types


    Economic Patterns



  • Chapter 7 1 Lesson Conclusion 3:45



What you can expect

  • You will learn how to make better strategic decisions through greater situational awareness.

  • You will be able to identify customers, their needs and their journeys.

  • You will be able to collaborate more effectively with visual cues from a map.

  • You will be able to identify patterns of change over time, creating competitive advantage.

  • You will learn how to minimise duplication of systems within your business.

Practice alongside courses in Cloud Playground

What is Cloud Playground? Cloud Playground lets you build skills in real-world AWS, Google Cloud, and Azure environments. Spin up risk-free Sandboxes, Servers and Terminals and follow along with courses, test a new idea or prepare for exams.

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